If there is one thing that all successful PPC Affiliate Marketers like to arm themselves with it’s tools, tools and more tools! From keyword research applications, to competition monitors, affiliate marketers love their tools. To be honest, I find that when it comes to PPC, it’s 10% knowledge, 90% the right tools.

That might be a slight exaggeration admittedly, but tools do play a major role in helping an affiliate marketer become successful. Tools such as the offerings from Market Defender are a god send when it comes to PPC. Luckily, Market Defender seem to combine every PPC / Marketing tool you’ll ever need into one slick application which can save you days, even weeks in researching and reviewing the hundreds of different tools out there. No PPC marketer is going to give away his or her secrets, nor will they be too willing to divulge the tools they use - and to be honest, you don’t need them to. Take it from an experienced affiliate marketer, the Market Defender tools are all you will ever need. I am a particular fan of their keyword spy application. You will find this comes in extremely handy when running your PPC campaign.