Creating a web page means that you will be needing some sort of a design; the design that you use will have to be attractive enough for people to come often, visually enjoy your site, and at the same time be in accordance to what you are placing on your website.  As an example, if you are dealing with nature on your website, there is little to no use to have a design that says “machinery” or “human construction”; however, it will not suffice that you use nature-oriented things all over the place - it might just be too much.

The ideal design for a popular and attractive website has to be balanced.  In this same example with a nature-oriented website, a balance would mean to adjust animal, plants, minerals, as well as all natural scenarios together to balance it out and achieve what you want of it.  This balance will give you an endless amount of graphics and possibilities to create, personalise, and use as buttons, backgrounds, wallpapers, cursors, and even bars for your website.

Therefore, the first thing a web designer has to consider is the balancing of the theme that he or she will be placing on any website that he or she might be building.